Webinar – Public Tech Instruction: Online Job Search Assistance – 2014-04-30

Webinar – Public Tech Instruction: Online Job Search Assistance – 2014-04-30

December 3, 2019 0 By Kody Olson


Crystal: Hello everyone, thank
you for taking the time to join us for today’s Tech Soup for Libraries
webinar Public Tech Instruction: Online Job Search Assistance. We will be using Ready Talk for our
meeting today. Please use the chat in the lower left corner to send questions
and comments to any of the presenters. We will be tracking your questions
throughout the webinar and we will answer them at designated Q&A sections at the end.
All of your chat comments will only come to the presenter, but if you have
comments to share with the entire group we’ll share them back out for
you. You don’t need raise your hand in order to share a comment or question in the
chat. Just go ahead and put it right on in there. Should you get disconnected during the
webinar you can reconnect using the same link in your confirmation e-mail. You
should be hearing the conference audio through your computer speakers, but
if your audio connection is unclear you can dial-in using the phone number in
your confirmation e-mail or that was actually just put in to the chat by Becky our assistant
today. If you are having any technical issues we can try to assist you in the chat, but you
can also call the Ready Talk support number that is listed on your screen. Now, you are being recorded today
and this recording will be archived on the Tech Soup website. If you
are called away from the webinar or if you’re having connection issues you can
watch a full recording of this webinar later on. You will receive in archive e-mail within
48 hours of the completion of the webinar, and that will include a link to
the recording, the PowerPoint slides and any links shared during the session. Now if you happen to be Tweeting this
webinar please use the hash tag #TechSoup. We have someone from Tech Soup live Tweeting
the event today, so you will see them online. Now Tech Soup is an organization that connects
nonprofits, charities, libraries, and foundations with tech products and services as well
as with information so that you can make informed decisions about technology. Tech Soup has been around since
1987 and since then has distributed over 11 million technology donations
to over 200,000 nonprofit organizations. In addition, offering products including the
latest version of software like Microsoft Windows and QuickBooks. Tech Soup also
offers consulting services. For more information about Tech Soup
products and services please visit us online at techsoup.org and click on
Get Products and Services.’ So now that we made it through all
the housekeeping and introductory bits, I would like to welcome you once again to
today’s Tech Soup for Libraries webinar, Public Tech Instruction:
Online Job Search Assistance. Today’s webinar is a part of a series on providing
public technology instruction in libraries and nonprofits, and is
sponsored in part by Ready Talk. Now my name is Crystal Schimpf and I
will be your host for today’s webinar. I am joined by two fabulous guests
today who will be sharing their expertise in the area of helping job
seekers. Shannon Distel joins us from the Arlington Heights Memorial
Library in Arlington Heights Illinois where she served as business librarian for the
past three years. Shannon will you say hello? Shannon: Hi everybody. Crystal: Great thanks Shannon. Stephanie
Margossian is the Chief Operating Officer at Trail the company that created
JobScout, an online resource for job seekers designed with libraries and nonprofits in
mind. Stephanie would you like to say hello? Stephanie: Hi everybody. Crystal: Alright, hi Stephanie thanks
for joining us. Now assisting us with chat we have Ginny Mies and Ariel Gilbert-Knight
and also Becky Wiegand, all folks from Techsoup here that make it happen behind the
scenes in bringing these webinars to you. So thanks for helping us out with the chat, with
Twitter, and with questions that are happening. So today we will be covering a few key areas
with relation to online job search assistance. First, I will give a brief overview of
this topic and I’ll ask you a few questions about your current
experiences with job seekers. Next Shannon will talk about the types of
services libraries and nonprofits can provide to job seekers including some ideas
for using library subscription databases to help job seekers. Shannon will share many
of the services they provide at their library, and share the tips that she has
learned from her own experience. Lastly, Stephanie will give us a demo of
the JobScout app a new web and mobile app to teach basic tech skills to job seekers.
And you can use that app to help them navigate the job search process. Stephanie will show us
how libraries and nonprofits can utilize JobScout to assist patrons who are
working on finding a job. We will have time for questions and
answers at the end of the session and possibly in the middle, but you can
submit your questions to us at any time in the chat window. Again, that is in the lower
left corner. So you can submit those questions throughout the session. We will keep
track of them and get to as many as we can at the end of the session. If we run out of
time we will follow up with an e-mail to you with the answer to the question.
So we do appreciate your questions and the conversation
that happens in the chat. I also hope that in today’s webinar you find
a few new ideas to help you provide services to job seekers whether you are a
library or a nonprofit that you walk away with a few new things. Let’s just start by
taking a minute and thinking about the needs of our communities when it
comes to job search assistance. We know that people are looking for jobs. Our
unemployment rate has been hovering at 6.7% in the United States. We know that there are
not enough jobs, and there are high competition for jobs that are out there, and people have
been suffering from changes in the economy. Some of our job seekers are
unemployed. Some are under employed. Some may be changing careers, and
some may be reentering the workforce after some type of leave for family or for
retirement. Many are unexpectedly forced to learn new technologies just to apply
for a new job, and they need so much more than just basic computer skills to navigate those
job listing websites and format their resume. Now in our organizations, we might be
serving many different groups of people not just job seekers and we may not be
trained to be job search specialists, but we are there to help in whatever
way we can and in the best we can. Now there’s no one-size-fits-all way to
provide job seeker assistance, but what matters is that you look into the unique needs
of your community and find a creative way to meet those needs with whatever
limited resources you have. Now there are many questions you will
want to ask about your community’s needs, and this is just an example of one that
we would actually like to know about. I’d like you to think about the tech skills
the basic tech skills of your job seekers, and tell us, are job seekers in your
community, do they have basic tech skills? And you can actually submit your responses by
clicking on the radio buttons here to let us know. Do most of the job seekers need more help with
basic computer skills or do just some of them? Maybe not a majority, but some of
them do need help with basic tech. Or are all of them computer literate? If
you are not sure there is an opportunity for you to select that response as well. So I will
give you just a few more seconds here to select your responses. I can see many responses are
coming in. In a minute we will close the poll. One thing is that it does help if you click
submit after you’ve selected your response then that response gets sent to us and
you can see the results on your screen. And I see Michael said, define “basic.” And I know that in a short question like
this that is hard to say, but let’s talk about just the very basic needs to use a
computer, you know getting online, having an e-mail address really, a very
basic minimal level of computer skills. I can see that the responses have slowed a
little bit to maybe indicate that everyone who is going to respond is going to so I’m
just going to close the poll in 5-4-3-2 and 1, and I’ll close the poll and now you
should be able to see the results. So the majority of you, almost all of you
in fact, say at least some help is needed with basic tech skills, and only a few of you say
that all of your job seekers are computer literate. And a few of you say that you are not
sure. And that’s okay too, because sometimes this is now maybe the first time you’re
thinking of this question. You’re going to go out and take a look at your community
needs and see if that is in fact a need. So that’s something we of course have to
consider when we are helping job seekers that they may not have those basic
skills. So now I’d actually like ask you another question this one about what
you are already offering in your library or in your nonprofit. What
services are you already providing? This question you can select multiple responses
because you may be doing several of these things already, or it may be that job
seeker services are a new arena for you. So go ahead and select what options on this
list represent services you are already providing and go ahead and click Submit. I’ll give
you a few seconds. There’s a long list here. Some of them are kind of
computer-help-based services. Some of them are more specialty services and
some of them just relate to the resources. If you select Other, we’d love to see if you are
providing some other type of job seeker service and you select that option, we’d love
to have you type in the chat and tell us what that other type of service is. This
is a great way for all of us to get ideas and we’ll actually share your idea
back out with the entire group. So I can see lots of – many, many responses
are coming in. I’ll give you a few more minutes to work your way through this list. And
sometimes we don’t always think of the types of services we are offering until we see a
list. We go, “Oh! I’m actually doing a few of the things.” This maybe helps us
recognize the work we are already doing. And so I see the responses have slowed a
little bit so I’m going to do my countdown again in just a second here to wrap it up. So I’m
going to close the poll in 5-4-3-2 and 1. I’m going to close the poll. We can see some
of the things that are already being offered and really a wide range here. I like some of
the things that I see coming through in the chat, translation services, job bulletin boards.
Also, some libraries are creating their own online guides for people who are looking for
jobs, and Stephanie has shared one of those. And I think we’ll be able to share that back
out to the entire group in just a minute here. So I appreciate you sharing your ideas
here for the specific things you are doing. And I also just want to recognize and
maybe give yourselves a pat on the back for the things you are already doing. Now for
those of you, if you aren’t offering services yet you’ve come to the right place to get some
ideas to start and I hope you do today, but really we can see there is a wide range
of different services that can be provided in our libraries and nonprofits. There
are also a lot of resources available and I’ve just listed a few of them here on
this slide. You can see that JobScout is listed at the top. We’re going to hear from Stephanie
Margossian about that resource later on in our webinar today. Some other resources are
listed there and I just also want to mention, make sure to look up your local workforce
centers and local job listing sites. Consider those as well as you go into sharing
and creating services for your communities. So now we have made it through our overview
and I’m going to turn over the mic to Shannon who is going to tell us about the job services
at the Arlington Heights Memorial Library. Shannon? Shannon: Thank you, Crystal. Hi
everybody, thanks so much for participating in the webinar today. I am Shannon Distel
and as Crystal mentioned I have been the business librarian at the Arlington
Heights Memorial Library for three years. And if you are not familiar with Arlington
Heights we are located about 25 miles from downtown Chicago. We have about
75,000 residents, and approximately 55,000 of those residents are current card holders.
Our building is approximately 132,000 ft.² and we have about 270,000 items
in our circulating collection. So that’ll just give you a little overview
of the size of Arlington Heights Library. So what I’m going to talk to you today
about is the job services and the resources that we have here at Arlington Heights Library.
This first slide that you’re going to see is the library job services, and you’re
seeing a snapshot there of our digital studio which was created about a year and a half ago
when we did a major remodel of our building. Now, the first bullet point you see is for
our Job Seeker’s Series that was begun in 2010 by a very generous grant from
the Arlington Heights Rotary Club. And we continue to partner with them to provide
programming on a monthly basis for job seekers and those who need career assistance.
You do not have to be a resident to participate in the
Job Seeker’s Series. I was delighted to see how many of
you provide one-on-one appointments. That’s a very big part of what I do. One
on one appointments here are with myself. You can also schedule a one-on-one
appointment with our tech staff and I’m going to talk a little bit further down,
we are going to see a slide for our resume reviews, but those are one-on-one as well. Now
our digital studio is incredibly popular. We have a lot of software in
there. You can create a video. You can work on an online portfolio. You could
take a headshot. It’s just a wonderful resource and is extremely popular
with our residents. Now this snapshot here, this is the slide for
the Arlington Heights Library Job Resources and that slide is one side of our business
center. Our business center was created approximately 4 years ago and it is the
location of many of our business programs, and our job programs, also
classes, our reference and business and job circulating collections. There are also
five computers in there and we have a TV screen that runs all hours that we are open. We
also have databases that are subscription, and our residents can access them from home
and anybody in the library can access them from the computers within the library. We
have approximately 55 computers in our library. And other job resources that we have is
community outreach which I am very, very active in. I go to a lot of career programming events
at local churches and community colleges. I participate in job fairs, and I do a lot of
networking with the local chamber of commerce, local businesses, and other individuals who
help our job and career seekers in the community. Right here, this is a screenshot of the
Arlington Heights Library jobs and careers page. And if you want to look at the slide the
website address is www.ahml.info/research/jobs. And you’ll see here there is a RESUME
HELP section and if our residents click on that red hyperlink they can
sign up for a one-on-one appointment with one of our two resume reviewers. Also the CAREER RESEARCH portion of this
webpage links to some of our more useful databases which I’m going
to talk about shortly. And then we have a list there of LOCAL
RESOURCES and each of those resources I partner with, and they are very, very active
in the state of Illinois and active in our area. You will also see a small calendar box
on the side which lists resume reviews and open appointment times for upcoming
dates. And the MEET WITH A SPECIALIST box, that is where they can click on the appointment
form link to set up an appointment with me. And I will talk about who our
resume reviewers are shortly. So databases, I’m going to briefly
talk about four of our databases today. We have approximately 90 databases at
the library, many business and databases that we consider useful for our job and
career seekers. I’m going to talk about four; Gale Courses, Lynda.com,
Reference USA, and Tutor.com. And it looks like from the poll over 60 of you
had mentioned that you also subscribe to databases so you may be familiar with some
of these and others that are here in this small list you might not be familiar
with. Gale Courses is formerly Learn for Life. That’s an instructor led six week
course. Linda.com are video tutorials. Reference USA which most people
consider strictly a business database is actually a wonderful resource for
our job seekers. And then Tutor.com which many people only consider it for students
when actually they have a wonderful career resource section of that database. So
I’m going to show you some screenshots. Now this is Learn for Life and
this is now called Gale Courses. And we just subscribed to this database about a
year ago. Now Learn for Life are instructor led six week courses. And when you sign up for
the courses, when you complete the six weeks you get a letter that certifies
that you have completed the course. I am actually taking two courses
myself that started on April 16, and there are two different lessons per
week. There is also a discussion board where you can talk with your fellow students,
and also connect with your instructor and it is proven to be incredibly
popular. Now this screenshot here is a number of the job-related courses
that you can take through Learn for Life. Now when we first subscribe to this database
it was limited to only five courses a year. We have now opened that up to unlimited
courses for anybody would like to sign up to take the courses through
Learn for Life. It is wonderful. This is Lynda.com which many of you
may be familiar with. And Lynda.com we have had a subscription here at the library
for a number of years, and a couple of years ago they removed the remote access for Lynda.com
for us, and that proved incredibly difficult. We now have remote access
back for this database and it has just been absolutely
wonderful. Now these are video tutorials on literally hundreds of topics. I
cannot stress enough how much this is used by our job and career seekers. Everything for
how to create a resume, to interviewing tips, to up updating their skills on software,
to management tips. It is just wonderful. And I’m going to show you another
screenshot here. This is an example of one of the video tutorials within
Lynda.com and this is job hunting online. Now you’ll see on the left side that the
entire tutorial is one hour and 56 min, but what I particularly like is that
it is broken down into small chapters. So many of our job seekers just want to
go in and refresh their skills on something that they might’ve forgotten, such as how
to do a mail merge or one particular aspect of how to use Excel. So incredibly popular
and I’m hoping that Lynda.com will continue to allow us remote access to this database,
because I use it on a consistent basis with our job and career seekers.
It’s also one of the few places that has QuickBooks classes, and Google
AdWords, tutorials, and free software instead of our residents having to go to the
local community college and pay for the classes. Now this is Tutor.com which many of you may be
familiar with. You might have used it yourself. Your children might’ve used it. Your
library customers may have used it. Most people think of this as test prep
and study resources, but they actually have excellent resources for those
who are looking for job assistance and those who are looking to change careers.
Now you can actually connect with a live tutor on Tutor.com. Here at our library our tutors are
available from 3 PM until 10 PM in the evening. And I’m going to show you a screenshot
of the Career Resources section which is this slide here. And it
is under Topic>Adult Services, and then Subject>Job Resources, and then
Subtopic which would be if you needed help with a resume, you can actually upload your
resume to a tutor and they will edit it for you. You can share a cover letter with
them. You can get interviewing tips. They can help you with the job boards.
And it is absolutely a wonderful resource that is not just for students. This is ReferenceUSA which is hands-down
probably the database that I use the most. I use it with the businesses in the community,
and I use it every day with our job seekers as well. And you’ll see in the available
databases in the middle of that screen capture, the first bullet point is U.S. Businesses
the second one is U.S. Jobs/Internships. How I use this with our job seekers is we
often create targeted lists of companies that they might be looking at either
because of the size of the company, because of the geographic area, because of
the standard industry classification code, sometimes because they are the competitor
to a company that they worked for previously. And the U.S. Jobs/Internships database within
ReferenceUSA actually pulls in job postings that have been posted on Indeed.com.
Let me show you that screenshot here. So this is a result for doing a simple search
in the U.S. Jobs for marketing positions, and it pulled up over 1000 results in the
Chicago metropolitan area. Now the hyperlinks for the job title will take you to the job
posting on Indeed.com. And the hyperlink under Company Name will click you to
the company record within ReferenceUSA so that the customer can do further
research. Excellent, excellent, database. Now our resume reviews, I
had seen a chat come through about who our resume reviewers
are. We have two resume reviewers. The resume reviews are available
for Arlington Heights residents only, and they are limited to three resume
review appointments in a calendar year, two within six months, or three in year. Now
our resume reviewers, we have a man and a woman. Our man’s name is Rich. He has a background
in human resources, and he does appointments on Tuesday and Thursday evenings.
Appointments are one hour in length, and he does them from
either 6 to 7 or 7 to 8 PM. Our other resume reviewer her name
is Julie. And she previously worked at our local unemployment office. And she
also has a background in human resources. And she does appointments from 3 to
4 and 4 to 5 on Wednesday afternoons. They have been with us for years. I absolutely
think they are two of the most wonderful people I have ever met. They also started a
LinkedIn group to connect the people who have come through our resume review
program. And since January 1, 2014 we had nine of our customers land jobs,
and a lot of that is because of the success of the resume review, and also because
of further networking that goes on with the LinkedIn group. We used to have
a job search support group here that met on Thursday, and when those numbers started
to decline, we tried this LinkedIn group and it has been very, very successful.
And our resume reviewers are paid. That budget comes out of our library
programming budget. They are not volunteers. Now one-on-one appointments, these
are done in an appointment room. That picture there is actually my assistant
Julie and our Genealogy Librarian Michael, but I wanted to give you an idea of
what our appointment room looks like. And this is where I do appointments for
our small businesses, and also for our job and career seekers. Again, like I said
when I was talking about the databases we do a lot of company research. Sometimes
they want to know what the credit rating is of a company, or how many employees are
at the company, or if they are able to get to the company using public transportation. We
create a lot of business lists in ReferenceUSA and we also use corporate affiliations,
and also LexusNexus to make lists for our job and career seekers. I do
a lot of appointments with LinkedIn. I can’t even tell you how many
appointments I do on LinkedIn, and also on how to use social media in the job
search. I help people with personal websites. We check to see what their professional profile
is like online. I have them Google themselves just to see what’s out there about them.
Some people are setting up personal websites more because they are looking for a
job, others are using it as a portfolio, or because they have decided
to start a small business. And then the online job search, that is incredibly
popular, helping them to use the job boards, helping them to use Twitter for the job search
which believe it or not is a wonderful resource for our job seekers. And before
I go to questions and answers, I wanted to give you some tips because when
I took this job I didn’t have any experience working with job seekers. My background
was as a Technology Resources Librarian. And so when I took this position here in
Arlington Heights the librarian before me had been here for 20 years. So I definitely
came in and redefined the job based on what I was seeing in the community,
and also what my greatest skills were with helping them. The very first thing
that I did I got into the community. I went to the unemployment office. I went
to the local churches that had job groups. I went to networking events, and I went to
job fairs. I had a table for the library. I passed out my business card. I worked with
our marketing department to create handouts and a one-page flyer so that people would
know that we could assist them at the library. I also speak frequently. Any place that
somebody would like me to speak I’ll go, the village hall, a local church, the local
college. The local career center at the college is a great resource for us. Also locate your
free resources, and there are so many wonderful resources out there including YouTube. YouTube
is one of the resources that I use the most. There’s also GFC Learn free which is another
website that we use. And then resources in the community that are free. By partnering
with them these community organizations have been wonderful for us. Learn social media,
that’s another tip because you’re going to get a lot of questions about how to use LinkedIn, or
if Twitter is going to be good for the job search, or “can I post this on Facebook?” Or “is
my prospective employer going to see me on social media?” And some of
you may recognize Ted Lang there. If you were a Love Boat fan that is Ted
Lang who was the bartender Isaac Washington on Love Boat. And I often describe what I do
here at the library as being like a bartender. You listen, you listen, and you listen, and
I listen a lot. And sometimes our job seekers just want to you to listen. And sometimes
they actually want you to sit down with them and figure out the resources. And as long
as you can be as patient as the bartender and just keep your ears open
you’ll be very, very successful. I believe Crystal, we are in the
question-and- answer time now, is that right? Crystal: That’s correct. It is time. We have just
a minute or two for a couple of quick questions. And we have been getting a lot in and
will also have time at the end to follow-up on some of these questions,
but a couple of quick ones. Somebody asked, who does the headshots? Is
it the library staff or is it volunteers? Shannon: My assistant Julie is a professional
photographer. She owns her own small business on the side, and she takes the headshots.
We did a program last year that was headshots for adults, and in June we are doing the
headshots program for recent college graduates. But we’ve also had some of our digital
studio staff if Julie is not here, go in and set up the camera. And
we’ve taken pictures ourselves and we’ve also used cell phones. Crystal: Great, great so many differnt options
there. You don’t have to be a professional photographer to help people out in that area
for sure, but nice that you’ve got one on staff. I just have another person who
asked, how do you use YouTube? Maybe you can tell us a little bit how
you use YouTube to help job seekers. Shannon: You know there’s a lot of videos
out there about how to write a resume, or interviewing tips. And one
of the best channels that I use it’s called the Interview Guys, and it is kind of
in a cartoon format. And they do very short videos that are clever, and light, and quick, and
they’re fun, everything from resume writing to tips on the job search. It’s not very
serious because it is like a cartoon format. But for some of our residents who
cannot access our databases remotely, either because of issues at home, or
because they don’t have Internet access, or because even they are not our residents,
I refer them to YouTube to channels like the Interview Guys so they can watch
videos at home, or on the go, or on their tablet, or on their cell phone that have
some job and career tips for them. There’s also videos on YouTube on how
to use our databases. We’ve created them and other libraries have created them
as well such as how to use ReferenceUSA and how to use Lynda.com. Crystal: Great, great. And we’re getting a
lot of very specific questions with regards to the way you use different databases.
And some of them we may have time for later. I want to assure everybody that if you are
asking questions and we can answer it live on the webinar we will follow up with an
e-mail, because some of them might take up a little bit more time to answer
them but we will get back to you, so please keep sending your questions.
Shannon just one question before I move on to Stephanie’s section is there still
a little bit of questions coming in about the resume reviewers,
and can you just clarify for us, are the resume reviewers employees
of the library or are they contracted or are they volunteers? Just as
brief as you can explain that. Shannon: Our resume reviewers are not
library staff. We have contracted with them. We do a year contract at a time. They sign
a letter of agreement, and again their budget does come out of our library programming
budget. We pay them $30 an hour. We have a set number of resume reviews
that they do a month and that is a contract, and they are absolutely wonderful. We have
had three resume walk-in workshops here at the library. And we organize
those with volunteer resume reviewers. But these two resume reviewers are
contracted and they’re here weekly. Crystal: Great, thank you. And that is
different than the one-on-one appointments with librarians or
library staff correct? Shannon: That is correct. No staff
at the library will do resume reviews. Crystal: All right good. I think that helps clarify
that point that we were having some questions about. So Shannon we may have some
more questions for you at the end, but for right now I want to give
Stephanie some time to talk about JobScout. So thank you again Shannon for sharing.
Stephanie is going to tell us about JobScout which is a free online resource for job
seekers that can be used in public libraries and nonprofits. Stephanie? Stephanie: Hi everybody. Thank you Crystal
and thank you everyone for joining us on our webinar today. And I’m
going to talk about JobScout. So my name is Stephanie Margossian. I
am the Chief Operating Officer at TRAIL. And TRAIL is an education
technology company. It is an acronym, our name is an acronym. It stands for
Technology Resources and Internet Literacy. And we build educational platforms that
teach people digital literacy skills. So what do we mean by digital literacy skills?
Well, digital literacy can mean a lot of things. It could mean basic computer skills like typing,
mousing, being able to turn on a computer. And it can also mean how you navigate
software, and how you navigate the Internet. And when we talk about digital literacy
we mean those skills that are necessary to use the Internet efficiently. So
why do we build these tools for people to learn Internet skills? Isn’t everybody
online? And judging from the poll results that we took earlier in the webinar, I think I
am speaking to the choir when I lay out the issue that no, everybody is not currently online,
and the numbers are shocking actually. According to research there are still
60 million people in the United States who still do not know how to use the Internet,
and that number surpasses 5 billion people worldwide. You know we’re based in San
Francisco and here we get a lot of resistance when we talk about the issue. There’s a lot
disbelief that there are that many people who don’t know how to use the Internet
and it is shocking, but it is true. So why is this so important? I mean we existed
for a long time before the Internet came around. We got along just fine. Well the fact is that
the Internet has fundamentally changed our lives and the way we interact with each
other, the way we interact as society. More and more resources are moving online
and these are becoming necessary skills to be marketable job seekers in the
workforce. Digital literacy is now starting to affect all industries and even industries that
we might not traditionally think digital literacy skills were important for, such as
hospitality, retail, dry cleaning, automotive, and other trades. One of our favorite stories
that we like to tell is about a company here in San Francisco called Laundry Locker. And
Laundry Locker is a dry-cleaning company. It’s the kind of company that comes and picks
up your laundry from you at a specific site and then delivers it back to you when it’s
all done. And traditionally you don’t think of these kinds of companies as being
automated, but this one in particular is very much automated and it’s
very much dependent on the Internet. Everything runs off of an iPad from the
laundry line, to the intake people, to the folks out on the streets delivering and
picking up laundry. So it’s very important for their employees at Laundry Locker in
particular, to have a variety of skills, but of utmost importance
are digital literacy skills. So JobScout is our first platform, and it
was born out of a partnership between TRAIL, the California State Library
System, the iCalifornia Campaign, and the Link Americas Foundation.
And the California State Library was facing a unique problem around the
time around the year 2008 when the recession in 2009 when the recession was at its
peak. They had a lot of people coming in to the library looking for job resources
which in and of itself was not a new problem, but there was another layer compounding that
issue in so much as a lot of these people had been newly laid off, did not have any
digital literacy skills, and were unfamiliar with the new landscape of trying to find a
job. So there were a lot of people coming in looking for job resources, but then they needed
that extra help of needing help to get online. So they needed some digital literacy
education. And so the librarian was thinking, the state librarian at the time Stacy Aldrich,
she wanted to come up with a creative solution to this problem. And so she was thinking
“maybe there’s a way that we can build an online self-led education platform where
people can get the digital literacy skills that they need to have a successful
job search, and thus was born JobScout. So our solution was JobScout. It is a
completely self-led online education tool. We often joke around and say it’s
either the best idea we ever jumped on, or it was gonna be a little bit difficult
to implement, but this has been incredible. We’ve had an incredible response to
JobScout. Those folks that are users have been incredibly happy with it. And so we
are shared today. We’re available in libraries all across California, and
in organizations as well. I’m going to go ahead and give
you a little overview of JobScout. So we’re going to take a quick look at
the platform so everybody can get a sense of what we have to offer. I’m going to start
my desktop sharing here in just a second and see if this works. It looks like
I’m sharing my desktop with everybody. So JobScout is an online resource, and
it is completely free for the end user so it is available 24/7 online. Whoever logs
on to myjobscout.org can sign-up for an account for free. So I’m going to log into my
account. You do need to sign up for an account to use the resource, and that is because
we need to have a way to save your progress through the site so that we can save
whatever data that you enter into, so that you can go ahead and come
back and complete lessons and so on. It looks like my network is dragging
just a little bit. Here we go. So you should be looking right now at the
JobScout dashboard. We did initially design for first-time Internet users, and this
means that our goal was to build a platform that was one, inviting, and two, easy to use.
So JobScout was built so it feels like somebody is sitting next to the user kind of guiding
them through some of these resources. So the first thing we do is try to
guide the user through our own site. So the first thing the user is presented
with when they logon to JobScout is the JobScout dashboard, and on top of the
dashboard is a list of things that you can do with JobScout. You can learn about the
Internet. You can update your resume. We have a resume builder. We have
other tools like a job search function, and an application management tool.
We call The One-Stop Job, Shop. We also have an internal social network on
JobScout. We employ a Learn and Apply model so we like to give our users the opportunity
to apply the skills they’re learning in their lesson directly on the site.
So the first thing we’re going to do is take a look at one of our lessons. So our lessons are broken up into a variety of
different units. We kind of go through levels so we go from the basics to some more
advanced skills. We cover everything from browsers, and e-mail, and Internet etiquette
to social networks like Facebook, LinkedIn, and Twitter for the specific purpose of finding a
job, also more “traditional” job resources online like Career Builder, Craigslist,
Simply Hired. And then we also cover micro-entrepreneurial sites like Etsy,
Task Rabbit, and other sites like Elance, that allow users to make money and participate
in the economy in a slightly different way. And we will be expanding those micro
– entrepreneurial lessons offerings very soon. We’re going to take a peek at one of our
lessons. This is one of our vocabulary lessons kind of getting used to the language of
the Internet. Right now, we’re running on a text based system. We don’t employ video
because many of our partner organizations in California and also nationwide,
they work on a variety of different kind of technological infrastructures. So
we have organizations using our product that are on dial-up, but also on very
fast broadband. We wanted a system that would accommodate all
of those different setups. So we have text here. We accompany that
text with screenshots. And then when the user is done with the content they are engaged in
an activity. And these activities are designed to allow the user to review
the content they just saw. So when a user has successfully
finished a lesson they earn a badge, and those badges live on the dashboard. Our
badges are one of our most popular features. It’s a great motivator tool for our users
and I’ll click into a badge so you can see it. Now in addition the lessons we also
offer tools on JobScout for job seekers. Our resume builder is one of our most popular
tools so we have developed a fill-in the blank template for our users. And they put
all the information that they need for a comprehensive resume into the
template, and then we provide a PDF, a preformatted PDF version of their resume
that they can either save on a thumb drive, on a desktop, or they can print
out and have a hard copy of. We also offer an application management
tool. And so this application management tool is called the One-Stop Job Shop
which you are looking at right now. We break down the application
process into four different steps. We allow the user to read a job description
that they have saved off our job search feature which we’ll take a look at, find a contact
e-mail off of that listing and enter it in, and then send the resume that
they built in our resume builder directly from our site to the listing
contact. And the resume is sent with a customized e-mail a preformatted
customized e-mail that is sent out from our system, but it looks like it is sent
directly from the user. And we pull information from both the user’s resume and from the listing
to make sure that it looks like it was something sent directly from the user, and
not something that is automated. We also have a calendar feature that
allows users to keep track of interviews so they can also schedule the date and
time. We are also available on mobile, iOS and Android. And on the mobile phone this
calendar feature syncs up with the calendar on the phone so either with
iCal or with Google Calendar. So in addition to our One-Stop Job Shop
and our application management tool, we have a job listing/job search
feature that we offer to our users. And this is used in conjunction
with simplyhired.com. So we share an API with Simply Hired which is
a job listing aggregator which allows our users to look for a variety of different jobs all
over the nation, all over the world actually. We use Simply Hired because it is an aggregator
and it pulls from sites like Craigslist, like Career Builder. It also pulls from
government websites and it allows it’s subscribers to post job listings directly on the site.
So it offers a variety of different options. And then finally is our social network.
Our social network is pretty paired down. We do not allow our users to
self-identify on the social network other than their JobScout username. They
can send private messages to each other. They can also share their badges. And they
can search for people based on location, the kind of work they are looking
for, or the last lesson that they took. Again this is an opportunity for our users to
apply some of the skills that they are learning on our site in regards to social
networking and online communication. So that is the JobScout platform kind of in a
nutshell. I’m goint to try and turn off my screen sharing here and go back
to our initial presentation. Give me – Oh looks like somebody already
did that for me. Thank you very much. So as I mentioned, JobScout has
a variety of lessons on the site. We actually have 39 lessons to date and
then we will be expanding those offerings within the calendar year. We
have mapped all of those lessons to the California Digital Literacy Framework.
California is the only state in the nation that has adopted a Digital Literacy Framework,
and it was created at the state level, actually with the help of
the Link Americas Foundation. In addition to the user facing platform we do
also offer data analytics, and that is offered on a subscription basis for organizations that
are interested. We can also create new content and a white label versions of JobScout for
subscription organizations that are interested. And I just wanted to talk a
little about our success to date. TRAIL was recognized this year by
CENIC for our educational application. And we are also statewide in the California
libraries so you can find us in libraries across the state. And we are partnering
with organizations now across the nation, and other organizations
besides libraries in California. So that was JobScout. I wanted to
thank you all again for having me today, and please let me know if you have any
questions. And feel free to contact me if you are interested in taking another
look at JobScout, or if you have questions about what we have to offer. Crystal: Great thanks Stephanie for sharing that.
I mean we really only got to get a very small glimpse inside the tool right now, and
we have quite a few questions coming in. And I want to get to some of the ones I
think we can answer most easily I should say, and also maybe questions many people are
having. So there is this mention that JobScout has a mobile app. Is that available
for download and on what platform? Stephanie: The app is available for download.
It is available for iOS and on Android. So you can access it in the App
Store or in the Google Play Store. Crystal: Great, great and also just had a
question about that API with Simply Hired. Was that an open source API you were able
to use to connect with their information or did you have to contract with them with a
fee to get it? Or maybe you can’t tell us that but it was an interesting question. Stephanie: No, that’s a good question.
That’s another reason why we use Simply Hired because Simply Hired does have an open API,
so it is open source which is a great resource. Crystal: Great, great. And then you know
there are people asking some questions. I’m going to try to group them all together
here about people maybe needing help with the different log ins, and sometimes
maybe it being frustrating for people to have an additional log in, or maybe people not
having all of the tech skills to create that log in, and then also maybe tying in to that the
assistance that maybe a library or nonprofit staff could help provide. So how do you address that
frustration since your tool also has a login? Stephanie: Absolutely. So we work on a train
the trainer model so when an organization first starts using JobScout, or they subscribe
to JobScout, we host a training with the staff to show them how to use the tool, show them
how to logon, and explain these issues to them about first-time users, so that they
can be available to first-time users in their organizations, act as anchor
institutions, and help those users get started for the first time. And that is about a 5 to 10
min. process. After that we’ve found that users are usually able to take the reins and
continue on to the discovery path on their own. Crystal: Great so it sounds like you are giving
some support to libraries and organizations that are agreeing to use the tool, and then
those libraries then provide the support to people to get them started. And then they become pretty
self-sufficient after that for the most part. Stephanie: Yes, go ahead. Crystal: Go ahead. Stephanie: I was just going to say that one
of the other things we found is that libraries have used the tool in a workshop setting also.
So it is great to use in a workshop setting. They run through some of the lessons in
person and that also gets users started. Crystal: Great, all right. And then I
have one other question that has come in specific to JobScout. You know you have
this custom resume tool and a way for people to directly submit their resume to a job listed
through Simply Hired, but if they want to apply for something that is not listed on
Simply Hired is there a way for them to use that same resume to apply for that
job either through the JobScout tool or by downloading it and
submitting it elsewhere? Stephanie: So they can download the resume
that is created for them in our resume builder. They can save it to a thumb drive. They can
also print a hard copy or save it to a desktop. In terms of our application management
tool, The One Stop Job Shop, all of the tools on JobScout are integrated with each
other. So since we use Simply Hired for our job-search tool, those are
the only listings that can be used through our application management tool
right now. So those are the only listings that a user can apply
directly for on the site. Crystal: Great, great. And still some more
questions trickling in. I think this one will be the last one for JobScout, and
then I want to bounce one back to Shannon as our library expert on the panel today. But
can you just again tell us what the cost is to use JobScout and who can use it?
Is it limited to a particular audience or is it wide open? Stephanie: So JobScout, the user facing
platform on JobScout is available for free. So anybody can go and log on and create an
account. We are also available in Spanish. So if you go to myjobscout.org/es
you can also use the tool in Spanish. So organizations subscribe to JobScout to
use Compass which is our data analytics tool. And that tool allows organizations
to see how JobScout is being used in their inner organization basically by
their clients. And we provide high-level data in terms of how many lessons are
being completed, how many resumes are being sent out, etc. Also that
subscription provides support from our team, so that subscription allows us to come in and
do those trainings that I was talking about. But if you just want to go ahead and poke
around on JobScout, and start creating profiles you can go ahead and do that. Crystal: Great yes, so just to kind of summarize
that JobScout is a free tool that’s available. There’s an option to get some additional benefits
with a cost, but there is not a limit to anybody who can use it online and that can be for
libraries, or nonprofits, or even individuals can use that so thanks for clarifying that.
So Shannon I want to send one question back to you, and we actually have just a
minute or so to answer this question. But do you have any last words of wisdom
for any of the nonprofits or libraries that are listening? One of the big questions
that has really come up is how do we provide the assistance, that one-on-one assistance and
how do we help connect people to these tools? So maybe you could speak to that a
little bit in your closing statement here. Shannon: Sure, my advice is to
definitely know what your community needs, and that begins by getting out into
the community whether its meeting with the local unemployment office in
finding out what your unemployment rate is, what kind of services are offered at
the local community college and churches, and other kinds of nonprofits in the area.
And then you really have to find a way to work with library management to open
up your time if they will allow you to do one-on-one appointments. I know I had
to work with library management to decide how much time I could do on desk, how much
time I could do speaking in the community, how much time I could do with
doing one-on-one appointments. And you don’t have to be an expert on
everything. That was the very first thing that I learned was that I wasn’t
going to be an expert on LinkedIn, but I would be able to connect people to
LinkedIn experts. I would either have them come in and speak at the library, or
watch YouTube videos, or use our databases. And if they aren’t our resident you also have
to know resources in the community that are free, or that are available for anybody, and it
works. And then again, listen to what they want because I do see a lot of repeat
customers. And I do see it does fluctuate with how the economy is, how the
village is doing where I live, how the state of Illinois is doing. You
know there’s a lot of different factors. You just kind of have to stay up on it as best
you can. And ask for help. I asked for help from my neighboring libraries, from librarians
throughout the country, from ALA, from ILA. You just have to start forming
some partnerships, and ask because I am here to help. Please contact
me if you have any questions at all. Crystal: Great thank you so much.
And we are just about out of time, and we have so many questions. We will
be following up with you afterwards and our presenters have agreed to
help answer some of those questions so we’ll be getting back to you. And you’ll
also be receiving an archive of this webinar including a recording and the PowerPoint slides
and all the links and ideas that were included, so you’ll be getting that by the end of the
week. Now I’ll be giving you at the end of this if you’ll stay on the line you will get a chance
to give us some feedback about this webinar that always helps us improve those that we
offer in the future. so please stay on the line to take that, but first I just want to
mention a couple of the upcoming webinars that might be of interest to libraries
and those nonprofits that are on the line. One on May 1 which is tomorrow on
Making your Grant Requests Sparkle. And then one on May 28 which we’ll talk
about the Summer Food Service Program and a special app that is being used to
help direct youth to meals, so helping youth to find a meal and that’ll be on May 28.
And you’ll be hearing more about that soon. I also just want to take a moment to
thank Ready Talk our webinar sponsor today. Thank you also to Shannon and Stephanie for
sharing your expertises and understanding of the subject. And thank you to all of you
for taking time to come and learn something new with us today. I hope you have a few new ideas
to take back to your library or to your nonprofit. Please again take a minute to tell us what
you think about the survey that should pop up as soon as the webinar here closes. And I
just want to say thank you, have a great day, and we’ll see you next time. Bye-bye.