Only using Focus Keywords once | Institution Marketing
So why should use a focus keyword once
on your website? Well the answer to this is pretty simple. End of
the day, you do not need competition coming from within your own website
alongside the competition you have on Google. After all, you are trying to rank
at the very top of Google for these keywords and the last thing that you
need is more pages within your website ranking for the same keywords that you
are trying to run for with one specific page.