Job profiles – Expert in political and institutional communication

Job profiles – Expert in political and institutional communication

September 8, 2019 0 By Kody Olson


The first step is to exist and
this is the difference between… going out in the
mass media or not. A political speech, like any idea,
product or service, must be… communicated properly.
It does not achieve its goal if… the people it is targeted
at do not fully understand it. In a society so full of messages… it is necessary to master
communication techniques… so that one speech can
stand out amongst the others. You have to adapt to this
type of audiovisual language, which goes through the personalisation… of your messages,
through simplification, in short, this is what a communicator
has to do. Someone who is an expert
in political and institutional… communication may work for a
party, but also for a foundation, an NGO or a private institution in such
a way that the knowledge… needs to be very diverse. Sometimes he will have to master
one-to-one relational marketing. It will also be useful to master
the use of applications and web sites. He should have optimised
knowledge of web pages and… a high level of English. One of the factors
that is most valued is having worked
in the mass media. Having a professional who
has worked in the mass media… is very useful. If you have someone with
enough criteria to know what the mass… should buy, what interest
them, what does not interest them… in such a way that you can process
this information so that it is… most attractive for the media,
is very interesting. Someone who is an expert must also
be familiar with Internet social… networks or with
the possibilities of mobile… telephones, since the ways
of reaching the public… have become diversified
thanks to technology. Experts in institutional
communication can be journalists, but also professionals from other
branches of communication. There are professionals from
advertising and public relations… who work with professionals from journalism,
yet need audiovisual training. As a minimum, they should be
people who know how to work in… this environment. In order to work in institutional
communication, it is also advisable… to do courses related to
digital advertising, protocol, law and… interactive marketing. This information creates people
who are increasingly valued… for companies, institutions
and political parties. Entities of all types already have
professionals who are working… for communication to reach
the public properly and quickly. There are big teams of people
who are making it possible… for this communication to be effective. To explain the institution,
to best explain a project requires… many professionals from advertising,
public relations, from journalism, audiovisual,
in short, from communication. Communication has already
transformed itself into a strategic… factor for both institutions
and for political parties. Now the people who are experts
in communication are called… on to play a key role.